Joliet Township High School and Chicagoland Speedway/Route 66 Raceway have teamed up for the second consecutive year to complete a multi-faceted interdisciplinary project that will raise money for local charities.
The Route 66 Raceway 15th Anniversary Banner Project provides students from Joliet Central and Joliet West high schools with hands-on experience that includes extensive research, business planning, drafting, marketing, public relations, information technology and many other skills needed to succeed in today's professional world.
Student from both high schools will work together to design, create and promote 8-10 banners, each tied to a local business sponsor. The banners will be on display outside of Route 66 Raceway throughout the 2013 season. At the conclusion of the season, the banners will be removed from Route 66 Raceway and returned to the sponsors who have agreed to support the Banner Project.
“The Banner Project teaches students how to develop and manage a comprehensive business plan, while also requiring the students to develop a sales plan for securing sponsors in order to raise money,” said JTHS Project Director Carol Collins. “A portion of the money raised will benefit the school’s local charity of choice.”
The Banner Project builds off the success of last year’s Benchmark Project where students designed, constructed and sold benches that were displayed at the race track. The project raised $20,000 that benefitted local charitable organizations.
The students hope to exceed the amount of money raised last year and are currently seeking business and community sponsorship. To learn more about becoming a sponsor contact Senior Manager of Communications at Route 66 Raceway, Nicole Meagher, at email@example.com.