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Nike Insults The Irish: Mom Talk

Is a company's oversight indicative of a larger ignorance?

Stupid is as stupid does. And this was definitely stupid.

It doesn't surprise me that people, including people who work for Nike, don't know about Ireland's history. However, it does surprise me that people, especially those who work for Nike, don't know how to use a search engine.

The international shoe giant eventually apologized for naming, albeit unofficially, a shoe after a ruthless bunch of thugs who brutally slaughtered the Irish civilians in the name of the Crown — the Black and Tans. The group was a paramilitary force sent by England in 1919 to squash any uprising of the Irish Republican Army.

Instead, the Black and Tans widely raped and pillaged any and all Irish men, women and children who crossed their paths.

The name came from their black tunics and tan army pants.

Since then, the Irish memorialized the Black and Tans with a drink. It is half British ale (usually Bass) and half Guinness. (For the record, if it's made with Guinness and Harp, it's called a half and half.)

Nike thought they were naming the shoes after a beverage. Nobody thought to ask where the name of the drink came from. That is just plain stupid. We're not talking about a small town church festival that made an error. Nike is big time. They should have caught it.

Some reports quote Ciaran Staunton, the president of the Irish Lobby for Immigration Reform, as saying that naming the shoe the Black and Tan is the Irish equivelent of calling it the al-Qaida. That's about right. I'll add, it's like naming it the Pearl Harbor Bomber.

I can certainly understand an honest mistake. However, Nike is an international company. Learning sensitivities about other countries and other cultures is part of their daily ops. To me, this is like a NASA spacecraft that couldn't land because it did not convert metric to English. This is not rocket science. Well, in that case, apparently it would be.

Still, our society is getting stupider and stupider. This is another example. We cannot possibly memorize everything. We cannot truly learn by rote. We need to teach our children to go a layer deeper, to ask another question, to find out more.

No, no, Nike. You flunked the history test. Perhaps you'll do better in spelling. Perhaps, instead, you should teach your employees to memorize the word "Google."

Barry Allen March 24, 2012 at 02:11 pm
One of the problems with agreeing with Erin on issues is that she seems to be somewhat loose with her facts.
It varies from complete fabrications (her statement that, without the testimony of Sandra Fluke the congressional committee had no testimony from women) to those easy to verify with Google ( the Black and Tans didn't arrive in Ireland until March 1920 (not 1919 as she mentioned). Some things are easy for her to FABRICATE because ... or course ... it must have happened. Erin just said the Black and Tans "widely raped and pillaged any and all Irish men, women and children who crossed their paths". In over 600 pages of academic writing on the war the word rape (or any similar word) was never used. It was suggested in one doctoral thesis that the limit of sexual assault was likely that both men and women were sometimes paraded through town naked. That the lack of documentation indicated that other sexual assaults were few. "any and all" ... hardly. The IRA and the Black and Tans regularly exchanges reprisals .. and reprisals to the reprisals ... but most attacks by either side were targeted (even if for the flimsiest of reasons). Cleanup the factual problems and Erin could become more believable.
Tim March 24, 2012 at 02:57 pm
and notice how name-calling is acceptable for the people that work for patch, but they will be the first to censor and erase comments made by others that do the same.
There is quite a pattern of inconsistency here.
Tim March 24, 2012 at 02:59 pm
ok. since you can not accept that the word does exist, but the origins are unknown, then lets focus on something less confusing for you.
Erin is gay. Now, Are you going to focus on the obscure word like the article, and take it as meaning 'happy, or gleeful'? Or are you going to focus on the contemporary word, meaning homosexual?
Joseph Hosey (Editor) March 24, 2012 at 03:07 pm
Actually, Tim, you're wrong again. If Nike came out with a shoe called the "Gay," I'm pretty certain there would be a bit of public outcry, regardless of the company's intention. In fact, you can't even buy an NFL jersey with the name Gay on the back, even though William Gay has been in the league the last five years. Also, I really don't know where you're coming from when you say the term Black and Tan is "obscure." Just because you're not personally aware of something doesn't make it obscure. That's a pretty narrow-minded world view.
Bob Jonas March 24, 2012 at 04:15 pm
Erin and Joseph, I truly expected more from someone with the title Editor next to their name. What a disappointment it was to see how unprofessional both of you have become. Instead do sticking to the facts that are verifiable and showing your sources like professional journalist are trained to do, you lower yourself to name calling and throwing logic out the window. I'm sure your bosses are disappointed in you as well. If I was your boss you would be demoted or fired. Good journalist become respected journalist by standing the heat and are able to deflect criticism with the facts. Both of you have failed miserably at this. As Tim stated, you should be deleting your own derogatory, name calling comments and provide a sincere apology. Keep this up and your future in journalism will be short lived.
Shauna O' Reilly March 24, 2012 at 04:20 pm
I'm from Dublin, my English teacher told us the story at the beginning of class and we all had a good laugh about it, it's not particularly insulting but I think Erin's point was that people should do there research before naming something (however unofficially) because there's always somebody who's going to take it the wrong way especially with an issue like this.
The whole thing probably wouldnt even have been noticed if it hadnt been so close to Paddy's day.
Ann Paul March 24, 2012 at 04:21 pm
YOu are right on Barry. The best part is Erin considers herself a journalist. The only consistent thing she does is fabricate and mislead. I cannot believe a word she says because it has been proven her "facts" don't stand up. I HAVE NO PROBLEM WITH HER EXPRESSING HER VIEWS, but to say she backs it up with "facts" is a joke. Erin, if you have any shred of decency, don't call yourself a journalist. THat is a slap in the face to the journalism profession. Start doing your homework before inserting foot in mouth.
Tim March 24, 2012 at 04:48 pm
In fact, Joe, you can buy that jersey.
http://www.celebrityclap.com/nfl-william-gay-team-color-kids-authentic-jerseys-pittsburgh-steelers-22-black-football-jerseys-from-reebok-s-xxl.html Other than the fact that this has nothing to do with the NFL, the point still stands that both you and Erin work at a company that has an alternative meaning of "idiot, clown, or dolt" More to the point, the word 'obscure' mean relatively unknown. Not that the person using that word isn't aware of it. The key word is relative, as in which term is more widely known relative to the other; paramilitary unit that existed almost 100 years ago, or a mixed drink that is in common contemporary usage? In fact to use the word obscure, I would not only have to know both usages, but more specifically which one is in more common usage. Without knowing that, I would not have been able to even use the word obscure. I would have used the word unknown. You can call it pedantic, but I call it being very specific with the word I choose to use, because I take the time to think about what I write.
Joseph Hosey (Editor) March 24, 2012 at 05:03 pm
@Tim: I wouldn't call it pedantic. I'd call it incorrect. Laughably, stupidly incorrect. First of all, when did you become the arbiter of which words or terms are more widely known than others? And even if you were, you seem to have a hard time understanding the concept of "obscure." Using your logic, tell us which "Madonna" is widely know and which one is obscure, since the one "relatively" less prominent must be "obscure?" Are you going with the lady who sang at the Super Bowl or the mother of Jesus. That whole Jesus thing was a long time ago -- a lot farther back than the Black and Tans.
Tim March 25, 2012 at 01:14 am
Perfect example Joe.
You will notice that madonna didn't change her name. Madonna, in your sense, is only a definition among Roman Catholics(madonna is the roman translation for 'Our Lady'), and then even only since the reformation a few hundred years ago. Since you are obviously Roman Catholic, you must therefore think everyone calls her this. Protestants do not call her this, nor do the millions of people in dozens of other branches of christianity. So yes, it is a relatively obscure name outside of your own mind. The point here is that what you consider well-known, is not what the rest of the world considers well known. Nothing you can say is going to change the perceptions of the millions of other people that don't share you views of popularity of a term. Next time, look up definitions of words before you try to use them the wrong way. http://www.thefreedictionary.com/Madonna
Joseph Hosey (Editor) March 25, 2012 at 01:32 am
@Tim: I totally see your point now. Since there's only about 1.1 billion Catholics in the world, Madonna is nothing more than a "relatively obscure name outside (my) own mind." That makes perfect sense. Wait, what? For the guy in charge of telling everybody which words or terms are more widely known than others, you're not doing a very good job.
David Amundson March 25, 2012 at 08:45 am
The 1% are smiling today; all this brain power available, all this energy ready to be unleashed, and all we can do is fight about who should be responsible for the name of a shoe? No wonder why the 99% are losing ground to the 1%. As a professor I know once opined, "the smaller the real estate being fought over, the more epic the battles."
Tim March 25, 2012 at 11:54 am
And the point still stands that madonna the singer, has not changer her name.
jaskie1505 March 25, 2012 at 12:08 pm
David- so you consider a discussion over wether journalist should get their facts straight, and disclose there sources to prove their points small real estate. Sounds like you support reporters who distort the facts to make a better story, sort of like the 1%-99% distorted articles that have been in the media over the last few months. If this is small real estate, what do you consider large real estate?
Joseph Hosey (Editor) March 25, 2012 at 12:22 pm
@Tim: What difference does it make whether she changed her name? How does that factor in to you letting the rest of us know whether she is "obscure" or not?
Joseph Hosey (Editor) March 25, 2012 at 12:24 pm
Jaskie, except she didn't? Because you don't like something doesn't make it "distorted."
David Amundson March 25, 2012 at 02:11 pm
jaskie1505 - If the topic of discussion were, say, a President lying about an affair while under oath, or a President lying about reasons that took us to war, yes, I would be very concerned about actual news reports, that claim to uphold themselves to journalistic standards, getting the facts straight and disclosing sources when necessary. This, however, is a story about the seemingly ill-chosen name of a tennis shoe, the author is probably volunteering her time, and the article in question is clearly filed under the 'opinion' section. So yes, she is entitled to say really whatever she'd like to say about said tennis shoe. She could write a review of it, she could give tithe Jon Stewart treatment and make fun of it, she could give it the Glen Beck treatment and tell us how this shoe, made in China, has a secret agenda to turn us Communist. It really does not matter. It is a tennis shoe.
Barry Allen March 25, 2012 at 04:41 pm
I guess I misunderstood the Patch logo next to Erin's name. I thought that she was connected to the Patch in some form as a journalist. Her resume on Patch indicates that she has been a journalist for 20 (or so) years. I inferred that her journalistic integrity was being contributed to Patch.
If those statements are incorrect then, indeed, her indiscretions and distortions in what would normally be the factual part of her opinion argument are understandable and I'll just consider her opinions with that in mind.
Bob Jonas March 25, 2012 at 04:56 pm
Hosey, that statement coming from someone who does distort the facts and not back up his arguments with credible sources carries no weight what so ever. As your reputation deteriorates, so does your influence.
Bob Jonas March 25, 2012 at 05:13 pm
Amundsen- I must disagree with you on a number of counts. First, Erin's article goes back into history referring to various times, places and wars. She says things happen when other say they did not, i.e rape.... Also, just because the article is found under "government, opinion, business" doesn't automatically make it an editorial piece. If this is truly an opinion, it should be clearly labeled as such by the staff of the Patch. Hosey is an editor of the Patch and he is treating it like a factual story.
The point certain people are trying to make here is that as a journalist you should always report what you can verify and make sure you specify clearly that if you cannot verify something that you feel is key to the story, state that it is unverifiable at the time of the writing.
Bob Jonas March 25, 2012 at 05:13 pm
I'm also offended on your attitude towards volunteers. As a volunteer, you accept certain terms and conditions that the agency your volunteer for puts forth. If you do not wish to live by those terms and conditions you shouldn't be volunteering for that organization. Volunteer or paid staff, you are the image of the Patch or whatever organization you are working for.
If I'm a volunteer, writing for the Patch and I say the Holocaust never happen or Trayvon Martin, the teen that was shot in self defense by the George Zimmerman, was his own worst enemy, does that make it right. Why? Cause I'm a volunteer and it's my opinion. If Erin would have labeled this clearly as MY OPINION, then this would have died quickly. She wrote it as an article, from a journalist, with poor research and then proceeds to bad mouth supporters of the patch, simply because they are the audience, and thinks that's ok.
Joseph Hosey (Editor) March 25, 2012 at 05:33 pm
Wow, a lot of things bothering Bob Jonas today. He seems really upset.
Joseph Hosey (Editor) March 25, 2012 at 05:43 pm
By the way, Tim, since you're in charge of telling us what things are more relevant than others, maybe you can help us out. Arnold Palmer, man or drink — what's the answer?
Ann Paul March 25, 2012 at 09:05 pm
Erin is no journalist. She is a sham. Plain and simple.
Joseph Hosey (Editor) March 25, 2012 at 09:09 pm
Who are you to judge? Get a life.
David Amundson March 25, 2012 at 09:31 pm
At the end of the day, it is a piece that is clearly labeled "opinion" at the very top of the article, is part of her on-going "Mom Talk" series (everything else of hers I've ever read has clearly been of the 'opinion' variety), and the topic of the day is the ill-chosen name for a pair of tennis shoes. Like I said at the outset, the 1% are smiling today.
Joseph Hosey (Editor) March 25, 2012 at 09:32 pm
Well said, David. Thank you.
smiles March 25, 2012 at 11:03 pm
point is nike didnt name the shoe black and tan and had no tie with the retail ad.
Bob Jonas March 25, 2012 at 11:30 pm
Not sure where you see it labeled clearly as opinion. On my Patch that is one of three options. Also don't see anything about "Mom Talk". In my opinion, the article sucks. I'm also very happy to be a part of the 1%. So yes, I smile almost every day, not just today. But I thank you for supporting us Mr. Amundson.
Uneducated Black Northern B-----D March 27, 2012 at 05:02 am
I am amazed about the amount of trash I have just read here. The black & tans did exist, put together by the Brits and generally recognized as a bunch of murdering bastards who had the complete back up of the Establashment to murder, rape and subject the Irish people to torture and shame. Yes Nike should apologize for their employee or sub-contracters actions. Do you wooden planks learn anything about World history while in school? I am 100 per cent Irish, have fought the Brits and don't give a flying f--k what you or the likes of you call me or mine, just don't try to justify the derogatory name that some lazy college educated Pratt has used to sell a product That after all has been manufactured in sweat shops so that you lazy pigs can pay big money for. You remind me of the wizard of oz and dick chaney all bs and no heart,

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